Tourism & Leisure
Tourism & Leisure will play a vital role in igniting regional awareness of Medini and Iskandar Malaysia.
Catalytic projects such as LEGOLAND® Malaysia are projected to make regular visitors of Singaporeans and Malaysians as well as attracting tourists from around the world. Being in such close proximity to Singapore, we expect a noticeable overlap of the roughly 12 million tourists that visit the city-state each year.
LEGOLAND® Malaysia, which is projected to open in Q4 2012, will be the first iconic Tourism & Leisure project in Iskandar Malaysia and the first international theme park in Malaysia. After detailed analysis, Legoland management identified Medini as the first site for a Legoland park in Asia because of its strategic position and the high visitor numbers it is projected to enjoy. Built over 76 acres, the park will feature more than 40 rides, shows and attractions.
A hit for younger children will be provided by The Family Entertainment Centre (TFEC), an indoor theme park located near Puteri Harbour. This RM350 million attraction features rides and well known characters from TV shows such as Barney™, Thomas & Friends™, Bob The Builder™ and Pingu™. These two parks serve as a complement, rather than competition, to Universal Studios in Singapore. LEGOLAND® Malaysia and TFEC’s target audiences are younger children and families, rather than thrill seeking teens and twenty-something’s. This synergistic harmony will benefit visitors to the region and the parks themselves.
More lies in store for visitors. Iskandar Malaysia has been designed as a holistic tourism destination: there is something for everyone. Adjacent to LEGOLAND® Malaysia is a 2 million sq. ft. mall that will house a LEGOLAND theme hotel and hundreds of retail stores, there are 17 golf courses in the region as well as spas and wellness attractions. Retail therapy can be found in abundance, led by Johor Premium Outlets, a shopping complex that boasts 80 designer and name-brand outlet stores.
For those interested in eco-tourism and nature, Johor’s mangrove forests and reserves will be a prime attraction. These tropical mangrove forests are highly diverse and are an important habitat for migratory and resident birds, fish, lizards and exotic species.
The surrounding eco-system developed to support the projected five million-tourists-per-year influx will create thousands of jobs and encourage other related businesses into Iskandar Malaysia. This virtuous circle is the basis of Iskandar Investment’s catalytic project strategy.